Do you want to make a memorable first impression and successfully win cleaning jobs?
Whether you’re targeting office managers, commercial property managers, or homeowners, a cleaning business introduction letter is a great way to let prospective clients know about your company and what sets you apart.
Sending a personal sales letter means you’re willing to go the extra mile to demonstrate your enthusiasm and professionalism.
If you’re unsure how to write a letter offering cleaning services, follow these steps and download our free template to complete your introduction letter in no time.
How to Make a Cleaning Business Introduction Letter
1. Create a Compelling Headline
A catchy headline is one of the most important parts of your sales letter. If you fail to grab the reader’s attention within the first few seconds, the rest of your letter could go to waste.
Create an attention-grabbing headline that will persuade your prospects to continue reading.
Pro Tip: Emphasize a unique selling proposition that greatly benefits your client. For example, you can write “Residential Cleaning Services With Pet Odor Removal Specialty” or “Eco-Friendly Commercial Cleaning Services” to make your headline stand out.
2. Start With a Pleasant Greeting
Always use the reader’s name for a personal touch. However, if you don’t know the recipient’s name, simply write a general salutation like “Good Day!” or “Dear Office Manager/Facilities Manager/Homeowner.”
Thank the prospect for taking the time to learn about your cleaning services.
3. Introduce Your Cleaning Company and Explain the Services You Offer
After introducing yourself and the name of your cleaning business, you can mention any notable information that makes your company more appealing.
For example, let the reader know if you have a family-owned business and if you’ve been successfully operating your company for years.
You can then briefly list your cleaning services in bullet points or simply talk about your general services in one sentence.
Pro Tip: Highlight the strengths of your cleaning business. Do you have a roster of well-trained, highly skilled, and properly insured cleaners? Do you have particular specialties that not many cleaning businesses offer? Talk about the benefits your clients will get from your cleaning services.
4. Finish Your Letter With a Persuasive Call-to-Action
After briefly discussing your cleaning services, remind your prospects that you’re always at their service.
Finally, close your letter with an enticing call-to-action that tells clients the next step they should take.
Pro Tip: Emphasize a special, limited-time offer or a free quote to encourage the reader to give you a call. You can offer a discount on your commercial cleaning prices for a short period.
Key Tips When Writing Your Business Introduction Sales Letter
- Keep it short and to the point. Don’t bore your prospects with a lengthy essay. Your introduction letter should be no longer than one page.
- Sell the benefits of your services. For example, you can let your clients know that you have an insured, certified, and highly skilled staff who will thoroughly clean and sanitize surfaces to boost morale and productivity in the office.
- Write what your audience wants to hear. Do your clients prefer steam carpet cleaning, earth-friendly cleaning products, or stain removal expertise? Research your market to discover what their needs are.
- Write in a warm, friendly tone. Write your sales letter as if you’re talking to a friend to build a more personal connection.
Sample Letter Introducing Professional Cleaning Services
We’ve created a free, editable template that you can easily customize to fit your marketing goals.
You can get the editable Google Docs version by entering your email below:
After editing it, you can print out a PDF version to send by email or a physical version to send by mail.
Or just copy and paste the following sample letter offering cleaning services:
RE: Introducing Our Office Cleaning Services With Disinfectant Specialty
Hello [Recipient’s Name],
Thank you for taking the time to read this introduction letter.
My name is ________ with XYZ Cleaning Pro, which is a family-owned, local business that has been keeping offices spick and span for five years now.
To help office buildings like yours stay clean and look spotless at all times, we provide well-rounded services, from mopping and buffing floors to scrubbing and disinfecting surfaces. We can even restock your bathroom and kitchen supplies so you never run out of necessities!
Why Choose XYZ Cleaning Pro?
We have a professional cleaning crew with years of experience cleaning offices. Our skilled cleaners know how to clean, dust, and sanitize every inch of your office. We’re proud to have properly trained, certified, and insured cleaners who can handle challenging cleaning tasks.
We use high-quality cleaning materials and advanced equipment to perform cleaning jobs thoroughly.
A clean, well-organized office is a healthy workplace for you and all your employees. At XYZ Cleaning Pro, we will keep your office space completely clean to reduce bacteria, dust, and allergens that could affect your employees’ health.
We will provide a custom cleaning approach that meets your precise needs and delivers the best result.
P.S. Call us now and get your office building cleaned for 40% off! We’re slashing the price this week only, so don’t delay!
Call us at [Business Number] for a free quote today, or visit [Company Website] to see our complete list of services and packages.
[Position in the Company]
Final Thoughts: Win Over New Clients With a Personable Introduction Letter
A well-thought-out sales letter offering cleaning services will make your company stand out and help you achieve your marketing plans.
A marketing plan for your house or commercial cleaning business doesn’t have to be complicated. You can successfully get commercial cleaning contracts and stay busy year-round using smart advertising tactics.
Save time and energy using our free, simple-to-edit template to promote your cleaning services.
Send your sales letter by email if you want your recipients to receive it immediately or by direct mail for a more personal approach.