Letter Offering Cleaning Services: Free Template You Can Use

Do you want to make a memorable first impression and successfully win cleaning jobs? 

Whether you’re targeting office managers, commercial property managers, or homeowners, a cleaning business introduction letter is a great way to let prospective clients know about your company and what sets you apart. 

Sending a personal sales letter means you’re willing to go the extra mile to demonstrate your enthusiasm and professionalism. 

If you’re unsure how to write a letter offering cleaning services, follow these steps and download our free template to complete your introduction letter in no time. 

How to Make a Cleaning Business Introduction Letter

1. Create a Compelling Headline

A catchy headline is one of the most important parts of your sales letter. If you fail to grab the reader’s attention within the first few seconds, the rest of your letter could go to waste. 

Create an attention-grabbing headline that will persuade your prospects to continue reading. 

2. Start With a Pleasant Greeting

Always use the reader’s name for a personal touch. However, if you don’t know the recipient’s name, simply write a general salutation like “Good Day!” or “Dear Office Manager/Facilities Manager/Homeowner.” 

Thank the prospect for taking the time to learn about your cleaning services. 

3. Introduce Your Cleaning Company and Explain the Services You Offer

After introducing yourself and the name of your cleaning business, you can mention any notable information that makes your company more appealing. 

For example, let the reader know if you have a family-owned business and if you’ve been successfully operating your company for years. 

You can then briefly list your cleaning services in bullet points or simply talk about your general services in one sentence. 

4. Finish Your Letter With a Persuasive Call-to-Action

After briefly discussing your cleaning services, remind your prospects that you’re always at their service. 

Finally, close your letter with an enticing call-to-action that tells clients the next step they should take. 

Key Tips When Writing Your Business Introduction Sales Letter 

• Keep it short and to the point. Don’t bore your prospects with a lengthy essay. Your introduction letter should be no longer than one page. 
• Sell the benefits of your services. For example, you can let your clients know that you have an insured, certified, and highly skilled staff who will thoroughly clean and sanitize surfaces to boost morale and productivity in the office. 
• Write what your audience wants to hear. Do your clients prefer steam carpet cleaning, earth-friendly cleaning products, or stain removal expertise? Research your market to discover what their needs are. 
• Write in a warm, friendly tone. Write your sales letter as if you’re talking to a friend to build a more personal connection. 

Sample Letter Introducing Professional Cleaning Services

We’ve created a free, editable template that you can easily customize to fit your marketing goals. 

You can get the editable Google Docs version by entering your email below:

After editing it, you can print out a PDF version to send by email or a physical version to send by mail.

Or just copy and paste the following sample letter offering cleaning services: 

Final Thoughts: Win Over New Clients With a Personable Introduction Letter

A well-thought-out sales letter offering cleaning services will make your company stand out and help you achieve your marketing plans.

A marketing plan for your house or commercial cleaning business doesn’t have to be complicated. You can successfully get commercial cleaning contracts and stay busy year-round using smart advertising tactics. 

Save time and energy using our free, simple-to-edit template to promote your cleaning services. 

Send your sales letter by email if you want your recipients to receive it immediately or by direct mail for a more personal approach.