A cleaning business can be a highly profitable venture. It’s crucial to ensure you have a steady flow of cleaning contracts to keep your business running smoothly.
But how to get cleaning contracts nowadays is a tricky thing. How can you make yourself over-subscribed?
If you’ve just set up a little side hustle cleaning houses or are already an established business looking for more contracts, read on.
This article will explain 15 points on how you can find more cleaning jobs to bid on in 2022 and secure new contracts for your cleaning business.
Start by Creating a Professional-Looking Website
You are already two steps behind your competitors if you don’t have a web presence. Customers expect businesses to have an online presence in today’s digital world.
A website gives your cleaning business credibility and makes it easier for potential customers to find and contact you.
Pro Tip: Ensure your website is up-to-date, easy to navigate, and informative. Include testimonials from happy customers, a list of your services, contact details, and pricing information.
Use SEO to Get Found Online
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs).
The higher your website ranks in the SERPs; the more likely customers are to find you when they search online.
Use Paid Ad’s to Boost Your Visibility
Investing in paid advertising is a great way to get your cleaning business in front of potential customers actively searching for cleaning services.
Paid ads allow you to target specific keywords and demographics, so you can be sure that your ad is being seen by people who are most likely to need your services.
Use Social Media to Promote Yourself
Social media is a powerful marketing tool that you can use to promote your cleaning business. Use social media to post updates about your business, share special offers and discounts, and connect with potential customers.
Pro Tip: Make sure you are active on the platforms that your target customer is using. For example, if you’re targeting businesses, then LinkedIn is a good start, whereas homeowners would probably be best to find on Facebook.
Know Your Target Audience
Creating a customer profile is something you need to do to know what people or businesses you want to target and get contracts with. To create a customer profile, you’ll need to consider:
- Who is your target customer?
- What cleaning services do they need?
- When do they need those services?
- Where are they located?
- What’s their budget for hiring a cleaner?
Once you understand who your target audience is, you can start to tailor your cleaning bids and strategy in their direction. For example, your company mission statement can directly speak to your target audience.
Have a Clear Mission in Mind
Following on from the previous point, having a mission statement that resonates with your target audience will be sure to acquire clients and gain contracts. More customers will enquire, and you’ll be able to send out more contractual bids to gain their business.
Here’s an example of a mission statement for a cleaning company:
“Our mission is to provide high-quality cleaning services to busy homeowners so they can spend more time with their families. We offer a range of cleaning services that are tailored to each individual client’s needs’
Make your mission statement clear on your website and use it in your marketing material.
Make Sure You Are Licensed and Insured
Depending on your location; you may need to obtain a license and insurance before starting your cleaning business. Make sure you are familiar with your area’s requirements and have everything in order before you begin marketing your business.
Clients sometimes request this information during the bid process, especially large companies.
Get Post Construction Cleaning Contracts
The construction industry is booming, so there will be an increased demand for post-construction cleaning services. You must ensure you’re marketing your business to construction companies to get these cleaning contracts.
How to get post-construction cleaning contracts:
- Attend local home builders association meetings
- Get involved with your chamber of commerce
- Ensure your website is optimized for construction companies.
Ask for Referrals
Don’t be afraid to ask your satisfied customers for referrals. Customer referrals are one of the most powerful marketing tools available to small businesses.
When a customer refers someone they know to your business, it is the strongest form of almost guaranteeing a sale.
Develop a Strong Marketing Plan
Having a cleaning service marketing plan with both online and offline strategies is paramount to getting new cleaning contracts. You need to ensure that potential customers can find you both when searching online and in their local community.
Some great offline marketing tactics for cleaning businesses include:
- Distribute flyers and door hangers
- Advertise in local newspapers or magazines
- Sponsor local events
- TV commercials
- Radio commercials
- Signage and billboards
- Car vinyls
- Word of mouth
- Calling prospects
Don’t forget to promote your business online too! You might want to invest in paid advertising to boost your cleaning business. Some effective online marketing strategies are:
- SEO for your website
- Social media marketing
- PPC advertising
- Email marketing
- Content marketing (blogging, infographics, ebooks, etc.)
Finding Jobs to Bid On
There are a few ways you can find cleaning jobs to bid on. You can search online job boards, contact property management companies directly, or use a cleaning bidding platform like Thumbtack.
Pro Tip: When searching for cleaning jobs online, make sure to use relevant keywords so that you can find the most relevant results. For example, if you want to bid on commercial cleaning jobs in New York City, you might want to include keywords like “commercial cleaning NYC” or “office cleaning Manhattan.”
Once you’ve found some cleaning jobs that you’re interested in, take the time to read through the job listing carefully. Ensure you understand the scope of work and have the necessary skills and equipment to complete the job.
Get Involved With Your Local Community and Chamber of Commerce
This is one of the best ways to get cleaning contracts. Joining your local Chamber of Commerce is a great way to network with other business owners and get your cleaning business involved in the community.
Chambers of Commerce often host events and mixers that you can attend to promote your business. Moreover, they may offer educational resources to help you run your cleaning business more effectively. Anyone who cleans houses for a living or runs a cleaning business should dedicate time to networking.
Get Cleaning Contracts with Apartments
Cleaning contracts with apartments and condos can be very lucrative. Many of these properties have hundreds or even thousands of units, which means there is a lot of potential work for cleaning companies.
To get cleaning contracts with apartments and condos, start by reaching out to the property management companies that manage these types of properties. Essentially you need to get into contact with the person in charge of hiring cleanings, whether that be the building owners or property management companies themselves.
Steps to getting cleaning contracts with Apartments
- Call property management companies
- Set up meetings
- Work together to come to an agreement that works for both parties
- Put together a contract and get it signed
Like most cleaning services, apartment cleaning costs vary based on location.
Pair Up With Local Businesses & Organizations
One way to get cleaning contracts is to pair up with local businesses and organizations. This can be a great way to get your name out there and build relationships. You might want to consider partnering with:
- Local businesses that don’t have in-house cleaning staff
- Independent hotels and restaurants
- Nonprofits or community organizations
- Property management companies
Send Out Letters to Local Businesses
Write a letter offering your cleaning services and mail it out to office managers, commercial property managers, or homeowners.
In an introduction letter, you can tell prospective clients about what sets your business apart from the competition.
Become a Connector
In Malcolm Gladwell’s book ‘Tipping Point’ he talks about connectors being people who have a vast number of contacts. They know lots of people and are always introducing new acquaintances to each other.
As a connector, you can use your network of contacts.
Here’s an example of being a connector:
Let’s say you meet someone who owns a small business at a networking event. They don’t have in-house cleaning staff but are too far away for you to offer your services to them.
You could offer to put them in touch with one of your cleaning contacts, or vice versa. Not only will this help you build relationships, but it might also lead to new cleaning contracts down the road, for example, if they set up a branch in your area.
Offer Special Deals and Discounts to Attract New Clients
One of the best ways to attract new customers is by offering special deals and discounts when pricing your cleaning services. This could be a percentage off their first clean, or one free clean per referral.
Whatever you decide, make sure that your offer is appealing and that it’s easy for potential customers to take advantage of it.
Some examples of special deals you could use are:
- 10% off your first cleaning
- Free cleaning for referrals
- 15% off if you book online
- $50 off for new customers
- 2 free hours with every 10-hour cleaning
- 20% off for 12-month contracts
Discount can be a dangerous game to play however because it can undermine the quality of your service. Overall, cheaper pricing usually means lower quality, and customers know this, so bear that in mind when putting this within your bids.
Create Blog Content
Create blog content to stay active. Even if you’re not actively looking for new cleaning contracts, it’s important to maintain your presence online and in your local community.
This way, when potential customers are ready to hire a cleaning company, they’ll think of you first and ask for your bid.
If you need some recommendations of writers to hire for your blog, email us at [email protected]
Send Old Clients Something Useful
Think about retargeting old clients. It costs less to keep a client than to find a new one.
These clients already know, like, and trust you. Try sending them something useful, like a cleaning checklist or tips on reducing allergens in their home.
You could even go a step further and send them something cleaning-related like a feather duster – make sure your company logo is clear on the item, so you stick in their mind.
Get Cleaning Contracts with Banks
One place you can look for cleaning contracts is banks. They are always looking for ways to cut costs, and one way they do that is by outsourcing cleaning services.
To get cleaning contracts with banks, start by creating a list of all the local banks in your area. Then, contact each bank and inquire.
Cleaners often make more money working for banks and other types of commercial businesses due to higher commercial cleaning prices compared to residential cleaning prices.
Keep Current Clients In Mind
At the forefront of your mind should always be your current clients. Remember, it’s easier to keep an already paying client than get a new one.
Make sure you do everything possible to keep your current clients happy. Do this by providing outstanding cleaning services, being responsive to their needs and concerns, and always going above and beyond.
If you take care of your clients, they will take care of you by continuing to do business with you and referring you to their friends.
Getting more clients is the ultimate goal, but paradoxically it can be self-sabotaging to grow too quickly. When you’re cleaning homes or offices, you must maintain a high level of quality.
Maintaining quality can be difficult to do when you’re taking on more and more clients, have to stretch resources further, and quickly employ staff and train them up to the expected standard.
To avoid this, ensure your business is scalable from the start. Being scalable means having systems and processes in place so that you can easily add new clients and deliver service standards parallel to day one. Do this by making sure you have a growth plan in place.
You can do several things to get cleaning contracts. By following the tips in this article; you’ll be well on your way to getting cleaning contracts fast.
No single one of these points will make your business thrive on its own, but focusing on all the points certainly will.