Most painting businesses, whether new or seasoned in the painting trade, will occasionally run into the problem of not having enough leads coming in to meet their monthly goals.
While referrals are great, the most predictable way to bring in new painting leads consistently is to learn digital marketing for painters.
Digital marketing for painters is a form of advertising delivered through digital channels to promote a painting company’s services.
The traditional form of marketing used to be the mainstay for promoting all forms of businesses, but we cannot deny that customers search for everything online nowadays.
So it shouldn’t surprise you that people are looking for painters and painting businesses online. This means the only way to get the attention of your potential clients is to create and optimize an online presence.
Digital marketing for a painting company offers you a means to reach people who you won’t usually be able to get using traditional marketing. Let us look at ways to optimize your digital presence to find and draw in new leads for your painting business.
1. A Fully Optimized Website
The first places most people turn to when looking for a painter are search engines like Google.
They search for painters near them on these search engines and browse through the results, and they will likely choose their painter from one of the businesses listed there. And do you want to hear a secret? Most people do not go beyond the first page of these results.
This is why you should invest in an optimized website and ensure that you are ranked in the first few pages of search engine result pages so that your target customers will find you at the time they need.
This is made possible through search engine optimization (SEO). With SEO, you are improving how high your website ranks on search engine pages, and in this way, you are reaching more leads.
The first thing to do in SEO is to find the right keywords to use on your website. Think about what people are typing into Google when they search for painting contractors.
Apart from keywords, there are other factors to consider when optimizing your websites, like how fast your website loads, your painting company’s website design, and the content on your website.
2. Pay-per-click Advertising
Have you ever searched for something on Google and seen results at the top of the page with ‘Ad’ written next to them? These are called pay-per-click ads. These ads are among the best ways to get leads that you can easily convert.
People who click on PPC ads do so because they need the service you offer and are ready to make a purchase.
The beautiful thing about this digital marketing method is how budget-friendly it is. To get started, you pick keywords and bid on them. You get to choose the amount you will pay, and you only get charged each time your ad is clicked on.
You get complete control over your ad campaigns. You decide when your ad is running and who gets to see it. You even decide how long the ad will run, so it’s advantageous when you want to run promotions or ads that target a particular period of the year.
3. Social Media Marketing
Everyone is on social media nowadays, and you should be there too. There is no better place to take your marketing than where your target audience spends most of their time, and that place is social media.
With social media, you can deliver content targeted at your ideal customers. This way, they continue thinking about you, and when they need you, they seek you out.
It also allows you to build a relationship with your new and existing customers by interacting with them. This interaction also provides you with valuable insights on how you can make your brand better.
The first thing to do is choose which social media platform to use. Choosing the right platform is vital as you do not want to waste marketing efforts on platforms that your ideal customers don’t use.
For example, if you want to get commercial painting leads from property managers, try using LinkedIn. If you want to land house painting jobs, try using Instagram and Facebook ads for painters.
Once you have selected the platforms, focus on creating and posting content to engage your target audience. It should be interesting and informative to motivate your audience to interact with your content.
You can showcase your expertise too. Post your previous work so that your audience will trust your company’s skills. Please pay attention to what your audience says, and use the feedback they give you to finetune your content or improve your services.
Social media helps you bring the human side of your business closer to your target audience.
Automate your social media strategy by leveraging apps like Hootsuite and Canva that make it easier to advertise your painting business.
Integrate digital marketing into your marketing strategy, and it will go a long way in ensuring that you obtain leads a